Thanks to Facebook and other social networking sites, communication has changed greatly, and so has advertising. A plain old sign along the highway, even a catchy and well-composed one, no longer guarantees that people will notice you. As an insurance agent, it’s important that you take advantage of what insurance social media has to offer. With the democratization of communication, you need to generate the type of content that consumers are looking for, and present it in such a way that you develop real connections with your consumer base.
Build a Community within Your Consumer Base
One of the most important aspects of insurance social media is that it allows you to build a community that will gain the trust of your clients and lead to new clients as well. Gone are the days when you just needed to keep track of clients in a database. You need to establish a social presence in order to communicate with clients and get new ones – basically, it’s the digital equivalent of word of mouth.
Communicate “with” Clients, Not “at” Them
Clients want to understand your business as best they can before they commit fully. In the old days, consumers had little option but to trust businesses and take their statements at face value. Now you need to open a dialog with each person, to the furthest degree feasible, in order to ensure that these individuals understand what you have to offer and approve of your services. Insurance social media is the way to do so.